Value Creation Model—KAITEKI Management
Create New Value Starting with Social Issues Executing KAITEKI Management
The Mitsubishi Chemical Group Corporation (MCG) Group works to increase corporate value through KAITEKI Management by implementing the three axes of sustainability (MOS), innovation (MOT) and capital efficiency (MOE) in an integrated manner.
We work through our value creation cycle aimed at sustainable growth. We start with a focus on environmental and social issues as well as accelerating changes in social needs. We then identify growth business domains where the MCG Group’s business portfolio can provide solutions, in line with our mission and value.
Management foundation and source of competitiveness
Financial capitalRobust financial position
Manufactured capitalGlobal network to achieve diverse solutions
Intellectual capitalKnowledge and technology driving business model reform
Human capitalDiverse human resources to support value creation
Social and relationship capitalEngagement with stakeholders
Natural capitalSustainability management to reduce environmental impact
Mission / Value
Providing solutions and improving profitability starting with environmental and social issues
Contribute to an optimized recycling-oriented society and sustainable well-being
We call the value created from the three kinds of management “KAITEKI value.” We believe that enhancing KAITEKI Value will lead to the realization of KAITEKI.
Management of Sustainability (MOS)
Management aiming to improve sustainability. Contributing to the resolution of a variety of environmental and social issues through corporate activities that consider the future of people, society and the Earth.
Management of Technology (MOT)
Management which strives to create innovations for society. Creating innovative products and services through the differentiation of technology that we possess.
Management of Economics (MOE)
Capital efficiency axis
Management which focuses on capital efficiency. Pursuing profits by efficiently using various forms of capital, including human resources, assets and funds.
Taking into consideration signs of the times