Value Creation Model

How we create value at MCG

Under its new Group Concept, the Mitsubishi Chemical Group will step up its use of the Management of Economics (MOE), Management of Technology (MOT), and Management of Sustainability (MOS) Indices as its three axes of management in order to realize KAITEKI, which has been the North Star that has guided the Group since 2011. The Group will lead the realization of KAITEKI through better innovation (MOT), value for all stakeholders (MOE), and contributions to healthy living as well as the sustainability of society and the planet (MOS).

Value Creation Model

Management foundation and source of competitiveness

  • Human capital

    Human resources are the key management resource for value creation. Human resource programs allow us to foster creativity and productivity, boost job satisfaction, and create workplaces where employees with diverse values and high-level expertise can flourish while united in our mission.

  • Natural capital

    Rigorous sustainability management is essential to resolve climate change and water shortages/pollution, achieve a recycling-oriented society, and preserve biodiversity. We aim to lower our environmental impact by reducing and making more effective use of GHGs and by promoting a circular economy.

  • Social and relationship capital

    We are building strong relationships of trust by engaging in active and constructive dialogue with stakeholders and by understanding and responding to expectations and demands. We are also working to build sustainable supply chains, help communities create a better society, and increase brand value.

  • Intellectual capital

    Our core technologies and the knowledge we have built up across a wide range of business domains are intangible assets that underpin business model reformation. We leverage our capabilities across the entire Group to respond to changing social needs in a fast and flexible way and are creating new businesses to help optimize entire social systems.

  • Financial capital

    A robust financial position provides the foundation for sustainable growth. We work to increase corporate value by balancing shareholder distributions, improving our financial position, and investing in growth businesses.

  • Manufactured capital

    Our global network allows us to rapidly provide solutions to regional needs or social issues. We are stepping up the use of digital technologies in our product development and optimizing our plants in order to strengthen our value creation platform.

The three axes

  • MOT
    Management of Technology

    Creating innovations that are valued and rewarded by our customers through the development of timely differentiation technologies

  • MOE
    Management of Economics

    Utilizing all our capital and human resources efficiently to enhance economic value added and total shareholder return

  • MOS
    Management of Sustainability

    Contributing to the creation of a better, more sustainable future

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