Mitsubishi Chemical Group Corporation
Mitsubishi Chemical Group Corporation

Value Creation Model—KAITEKI Management

Create New Value Starting with Social Issues Executing KAITEKI Management

The Mitsubishi Chemical Group Corporation (MCG) Group works to increase corporate value through KAITEKI Management by implementing the three axes of sustainability (MOS), innovation (MOT) and capital efficiency (MOE) in an integrated manner.
We work through our value creation cycle aimed at sustainable growth. We start with a focus on environmental and social issues as well as accelerating changes in social needs. We then identify growth business domains where the MCG Group’s business portfolio can provide solutions, in line with our mission and value.


  • Social trends
  • Environmental
    and
    social issues

Management foundation and source of competitiveness

Financial capitalRobust financial position

Manufactured capitalGlobal network to achieve diverse solutions

Intellectual capitalKnowledge and technology driving business model reform

Human capitalDiverse human resources to support value creation

Social and relationship capitalEngagement with stakeholders

Natural capitalSustainability management to reduce environmental impact

Mission / Value

KAITEKI Management

Providing solutions and improving profitability starting with environmental and social issues

Figure : KAITEKI Management - the three axes of sustainability (MOS, MOT, MOE), time, Business portfolio transformation, Strengthening the management foundation -> Creation, growth, and advancement of business : GHG reduction, Carbon cycle, Food and water supply, Digital society infrastructure, Human interface, Medical advances -> KAITEKI Value
Figure : KAITEKI Management - the three axes of sustainability (MOS, MOT, MOE), time, Business portfolio transformation, Strengthening the management foundation -> Creation, growth, and advancement of business : GHG reduction, Carbon cycle, Food and water supply, Digital society infrastructure, Human interface, Medical advances -> KAITEKI Value

Realizing KAITEKI

Contribute to an optimized recycling-oriented society and sustainable well-being

KAITEKI Value

We call the value created from the three kinds of management “KAITEKI value.” We believe that enhancing KAITEKI Value will lead to the realization of KAITEKI.

Diagram: Vectors along three axes with a common starting point on Earth. MOS (Management of Sustainability) Sustainability Axis, MOE (Management of Economics) Capital Efficiency Axis, MOT (Management of Technology) Innovation Axis Time vector in the form of signs of the times also originates from the same starting point. Driving force generated by the three axes (MOS, MOE, MOT) and signs of the times give rise to the KAITEKI Value vector.

Management of Sustainability (MOS)

Sustainability axis

Management aiming to improve sustainability. Contributing to the resolution of a variety of environmental and social issues through corporate activities that consider the future of people, society and the Earth.

Management of Technology (MOT)

Innovation axis

Management which strives to create innovations for society. Creating innovative products and services through the differentiation of technology that we possess.

Management of Economics (MOE)

Capital efficiency axis

Management which focuses on capital efficiency. Pursuing profits by efficiently using various forms of capital, including human resources, assets and funds.

Time

Taking into consideration signs of the times

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